Webinars

Grow Boating is committed to providing educational webinars on a variety of subjects to help industry stakeholders grow their business. To recieve information on all future webinars, please contact: support@growboating.org.

Webinar Recordings

Findability University with Heather Lutze 

View this three-part webinar series that will help you develop a findability (SEO) plan to achieve the online results that boost your bottom line.Download the following documents to follow along as Heather Lutze walks you through every step of improving your findability strategy:

Session 1: Spy On Yourself - Online Brand Reputation Made Easy

Covers brand protection, how to learn what is being said about your business in social and search, emergency plans for your online presence and Google alerts.

Findability University with Heather Lutze
Session 2: Spy On Your Prospects - Tools, Tips & Shortcuts to Tapping into the Mindset of Your Ideal Searcher

Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a sales person.

 

Findability University with Heather Lutze
Session 3: Spy on Your Competitors...In a Good Way

Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the reasrch result page and setting yourself apart from your competitors.

 

Landing Pages & How to Convert Discover Boating Traffic into Prospects on Your Website
by Tom Kasperski

One of the best ways for boat brands to capitalize on the traffic that Discover Boating is sending to their websites, is to create a landing page. By routing traffic to a page with a targeted message and clear call to action, boat brands will enhance its visitors experience—and it's much more effective tactic at driving conversions opposed to just sending consumers to your brands’ home page.

 

How to Produce Digital Content that Truly Moves the Sales & Marketing Needle
by Marcus Sheridan 

Many companies are now producing content, but not nearly enough are seeing their efforts turn into bonafide traffic, leads and sales revenue. In this webinar, sales and marketing expert Marcus Sheridan will show you exactly what type of content your business must produce if you want to move the sales needle and stand out from the competition. From text to video to digital strategy, take away actionable advice to help grow your business.