Selling to First-Time Boat Buyers – E-Learning Series

What good is research if we aren't able to apply it to our business? Grow Boating and the Marine Retailers Association of the Americas present a three part series of e-learning courses, developed from the findings of the First-Time Boat Buyer Study. 

This series will put education, tools and resources in the hands of marine retailers and their employees
, to help them provide a dealership experience that will allow them to sell more boats to and generate more loyalty among first-time boat shoppers.