Research & Education

Grow Boating released two studies this past year to help our industry stakeholders better understand not only the value of the web traffic we are sending them, but the different kinds of potential boat buyers that exist in the market today. 

  • The 2016 Discover Boating consumer campaign generated 3.2 million visits from Discover Boating's websites to boat brand websites and we set out to help quantify the value of those visits. A short video outlining how this traffic is benefiting your business can be seen in the Value of Web Referrals section.