Become a Certified Dealer

Dealer CertificationThe Marine Industry Certified Dealership Program (MICD) is dedicated to improving customers' experience at the retail level. It is an organized, efficient and cost-effective means of providing your dealership with a competitive advantage in today's crowded marketplace. The program allows for continuous improvement of both your sales and service operations and dealership personnel.

Becoming a MICD is both convenient and affordable. The MICD Program is based on a three-tier system that was unveiled in the fall of 2013. Today, the program is broken into three steps of 10 standards each. There's also an MICD Fast Track for dealerships that want to rocket straight to the industry's apex. Rather than reaching the highest level of Certification one step at a time, the MICD Fast Track allows dealerships to move directly to Five Star MICD status with one process.

There are 3 steps to becoming a Marine Industry Certified Dealership:

  1. STEP 1: Focus on outstanding customer service. Cost: $599

  2. STEP 2: Focus on operational excellence. Cost $949

  3. FIVE STAR: Focus on superior performance. Cost $1,349

  4. MICD FAST TRACK: Go straight to the top of the industry. Cost $2,499 ($398 savings)


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    Already a Certified Dealership? CLICK HERE to renew your Certification today!