Press Releases

Save Your Seat for the Grow Boating Marketing Summit at IBEX

With IBEX less than two weeks away, make plans to join your marketing colleagues in Tampa for the Grow Boating Marketing Summit on Monday, October 1 (click here to register). You don’t want to miss the boat on this year’s panel of marketing experts who will be focused on the evolution of digital marketing. They will share ideas you can apply to your company’s marketing efforts to most effectively engage potential boat buyers.

Why should you take part in the Grow Boating Marketing Summit? Three industry leaders weigh in:

Michelle Dauchy, Chief Marketing Officer, Mercury Marine: “The Grow Boating Marketing Summit is an opportunity to gain valuable marketing insights from experts inside and outside recreational boating. We are always striving to reach the right consumers, while ensuring we provide them with the best customer experience — the insights and best practices from this Summit are valuable learnings we can apply immediately to our businesses to nurture potential buyers and drive sales growth.”

Peter Barrett, Senior VP of Marketing & Corporate Development, Smoker Craft: “As marketers in the boating industry, the Grow Boating Marketing Summit identifies ways to we can maximize our customers’ experience online and enhance our digital platforms to reach the right consumers with the right message at the right time. This is one-day event is an outstanding resource for our marketing teams to stay on the pulse of what other industries are employing to add new customers into the sales pipeline.”

Eric Braitmayer, President & CEO, IMTRA Corporation: “We can all take advantage of this opportunity to learn from these marketing experts across a variety of industries. Google, digital platforms, social media — they are constantly evolving and we have to evolve with them to succeed online. Successfully integrating these new marketing channels will position ourselves to attract new audiences that are key to our growth strategy.”


Grow Boating Marketing Summit
October 1, 2018 | 10am–5pm
CAMLS, 2nd floor auditorium (124 S. Franklin St., Tampa FL)
*An IBEX Super Session*   

The Grow Boating Marketing Summit is made possible in part by the Marine Accessory & Components Division of NMMA.