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Maximize Your Grow Boating Investment at the Marine Industry Marketing Summit at IBEX

Join this half-day seminar that will feature new consumer research, industry insights and best practices that can be applied to your own marketing efforts to help you reach new customers. Don’t miss out on the first-ever marine industry marketing summit to grow boating.  

September 18, 2017
IBEX Show – Tampa Convention Center
1pm – 5:30pm

Summit Agenda:  

Data Drives Success—Research to Power Your Marketing Efforts
Understanding the marketplace and factors that drive consumers is critical to developing a smart marketing strategy. This session explores new consumer research and offers insight on past, present and future boaters – to ultimately help inform your marketing efforts.

  • The Challenge Ahead: Industry Insights & Statistics
  • First-Time Boat Buyer Research
    • Why First-Time Boat Shoppers Stop Looking Understanding
    • Why First-Time Boat Owners Leave Boating

Discover the Value of Discover Boating Web Referrals
Web referral traffic is as important to your business as traditional leads. Learn the true value of web traffic and the best ways to measure what consumers are looking for on your site; whether web traffic from Discover Boating or other sources.

Best Practices for Turning Web Referrals into Prospects and Boat Buyers
Your website makes it easy for consumers to research your products before committing to buy them. But how many of those consumers leave your website without leaving their contact information to become a prospect? Developing and applying best practices for inbound, content and nurture marketing is crucial to growing your business. Take away actionable ideas and recommendations for developing marketing practices to turn your web traffic into prospects and boat buyers.

  • Using Your Website Analytics to Market Effectively
  • Winning Inbound Marketing Practices
  • Content Marketing: Attracting Prospects with Valuable Content
  • Nurture Marketing: From Referral to Prospect to Owner

For more information, contact Freya Olsen at