First-Time Boat Buyer Research

Review the most comprehensive research study conducted to date on First Time Boat Buyers. View the study in video format below or read through our reseach in the following documents:     

 

Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers

 

 

Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders

 

 

Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases

 

 

Chapter 7: Desire & Dream

Chapter 8: Decide & Do

 

 

First Time Boat Buyer Research (Full Length Video)