First-Time Boat Buyer Research

Review the most comprehensive research study conducted to date on First Time Boat Buyers. View the study in video format below or read through our reseach in the following documents:     


Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers



Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders



Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases



Chapter 7: Desire & Dream

Chapter 8: Decide & Do



First Time Boat Buyer Research (Full Length Video)