First-Time Boat Buyer Research

Review the most comprehensive research study conducted to date on First-Time Boat Buyers. Click the links below to read through the study or view the full study in video format, broken out by chapter. Please direct any questions about the research to Freya Olsen ( 


Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers



Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders



Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases



Chapter 7: Desire & Dream

Chapter 8: Decide & Do



Challenges of a First Time Boat Purchase





First-Time Boat Buyer Research (Full Length Video)