First-Time Boat Buyer Research

Review the most comprehensive research study conducted to date on First-Time Boat Buyers. Click the links below to read through the study or view the full study in video format, broken out by chapter. Please direct any questions about the research to Freya Olsen (folsen@nmma.org). 

 

Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers

 

 

Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders

 

 

Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases

 

 

Chapter 7: Desire & Dream

Chapter 8: Decide & Do

 

 

First-Time Boat Buyer Research (Full Length Video)