First-Time Boat Buyer Research

Review the most comprehensive research study conducted to date on First Time Boat Buyers. View the study in full video format at the bottom of the page or view each chapter individually to better digest each section of the study. Also you'll find the research available in PDF format below to read through our findings:    

 

Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers

 

 

Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders

 

 

Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases

 

 

Chapter 7: Desire & Dream

Chapter 8: Decide & Do

 

 

First Time Boat Buyer Research (Full Length Video)