Engaging New Markets

The Recreational Boating Leadership Council, New Markets Task Force formed to identify areas of focus in order to grow new sales in the recreational boating industry. One specific area of focus was diversity and the need to find business opportunities by engaging new markets. Some key industry stakeholders created the videos below to demonstrate some of their proven strategies and best practices in selling to new, diverse markets.


Proven Strategies for Engaging New Markets Webinar

West Marine


Freedom Boat Club

The Moorings


Prince William Marina

MP Mercury