Accessory Funding Model

Join us as we welcome new boaters to the water!

Be part of the industry-led initiative to grow recreational boating.
 

Accessory Manufacturers Funding Model

NMMA Marine Accessory and Components Division (MACD) members have been contributing to the Grow Boating Initiative through member dues increases since June 2014 and as a result some exciting enhancements benefiting members are being introduced in the Accessories section of DiscoverBoating.com.
 

Discover Boating Accessories Section & Coupon Marketplace

The Accessories section on DiscoverBoating.com has been featured in the recent national marketing campaign, including the digital media buy, social media and email marketing program. The new features of the accessories section include streamlined and linked manufacturer listings, an improved consumer experience with simplified product search and keyword search capability and the newly introduced Coupon Marketplace.

Now the accessory community has the opportunity to offer coupons to consumers visiting the Accessories section through the newly introduced Coupon Marketplace! Accessory members are invited to submit up to ten unique offers for their products and services here and will see their offer will go live for consumers to access, within three days.
 

More Boaters = More Boats = More Per Capita Spending on Accessories

Every business with a stake in recreational boating will benefit from the success of this campaign - and accessory manufacturers stand to gain the most immediate benefits from increased boating participation. We know that aftermarket accessory sales correlate directly with boat ownership. We’re asking you to do what you do best - help us make this section as robust as possible by submitting your coupon offers to make the Accessories section and Coupon Marketplace a valuable section for consumers to visit and learn more about your products and services.

If you have any questions about submitting a coupon offer for the Coupon Marketplace or the Discover Boating Accessories tool, please contact Freya Olsen: folsen@nmma.org or (312)946-6255.