Join live or download the recorded webinars below for more information on the campaign's marketing efforts, social media developments and much more!
Enhancements to the Discover Boating Lead System
The Discover Boating Lead System has introduced some exciting new enhancements to provide a more simplified and streamlined user experience. Upgrades have been made to the overall look and feel, and directly affect these key areas:
- Simplified criteria for Auto Retrieval Rules and User Settings
- Lead retrieval and management per brand
- User notification emails on number of leads waiting to be retrieved
- Enhanced e-mail features for communication with lead
- Instructional text pop-outs
Hosted by Bob McCann, Director of Education, at ARI, a 25-year sales education veteran and the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). As Director of Education at ARI, McCann has developed proven e-business sales processes to support the company's growing list of dealer and manufacturer clients in the marine, RV, powersports and outdoor power equipment industries.
2014 Discover Boating Marketing Campaign
Click here for slides from the April webinar covering elements from the 2014 campaign, including:
- Public relations efforts
To download the recording of this webinar, click here.
Creating a YouTube Channel for Your Business
YouTube has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers.New to YouTube? No worries. Josh Chiles talks about YouTube —from getting started to using YouTube to achieve your business goals in this webinar.
To download the recording of this informative webinar, please click HERE
Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers.
Discover Boating Web Tools You Can Use
Learn more about the Discover Boating web resources available to all industry stakeholders. Plus, get step-by-step instructions for how to add these tools to your company’s site and Facebook fan page. Take advantage of these easy and no cost ways to get involved in the industry’s nationwide effort to introduce more people to the boating lifestyle.
This 45-minute web presentation will highlight web tools you can add to your website and Facebook fan page:
- New! ‘Welcome to the Water – Movie Maker’ Facebook application
- Discover Boating videos: (Welcome to the Water, ‘Good Run’ short film, Boating Guy, 2012 spots)
To download the live recording of the webinar program, please click HERE. To access the slides from the presentation which outlines all the live website links for the related programs, please click HERE.
Also, check out the available Discover Boating web tools and resources that were featured in the webinar at http://www.growboating.org/toolkit/webcontent/default.aspx. Hosted by Armida Markarova, Vice President of Grow Boating, Inc. and Director of Interactive Marketing for NMMA.
Social Media Strategy: New Facebook Pages
Note: If you are having problems viewing the webinar files, you may need to install the GoToMeeting Codec files. Click here to download and install.To download the Facebook Timeline webinar program, click HERE for the recording.
Facebook Timeline is more than just a visual transformation of the site—it’s a whole new way for users to interact with pages. With Facebook Timeline, businesses aren’t simply sharing content; they’re sharing their story. And ready or not, your page will automatically get the new layout and design on March 30.
Don’t wait! See what’s new and how to use the new design to your advantage. In just one hour you’ll learn about how Timeline will change your Facebook page and how to put it to work for your business. During the presentation we’ll cover the most important changes to Facebook business pages, including:
Social Media Marketing: Twitter Basics
It’s no secret that the Internet and rise of social media have forever changed consumers’ habits. To be effective today, marketing must do more than push messages out—it must pull people in. How? Social media—and Twitter in particular.
Twitter has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers.
New to Twitter? No worries. Josh Chiles talks about Twitter —from getting started to using Twitter to achieve your business goals.
To download the third of three social media webinar programs, click HERE for the recording and HERE for slides.
Social Media Marketing: Building your Facebook Page
Did you know that 65% of adults use Facebook? Or that 50% of Facebook users log on to the site daily?
Your Facebook page lets you reach individuals among the sites millions of users worldwide who are likely to be interested in your company. That’s great! But what happens next? How do you connect with—and even more important—keep fans? Well, as with any social interaction, you need to make a good first impression—you need to build a Facebook page that works.
In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed October 12th program covered:
Social Media Marketing: Your Facebook Strategy
Overwhelmed at the thought of jumping into social media marketing? Curious as to whether Facebook is right for your business? Looking for new ways to engage and excite your customers?
There's no denying that social media has emerged as a powerful marketing tool, which means Facebook, as social media's most popular site, is a force to be reckoned with. The first of three FREE social media webinars discussed the growing importance of social media and how to incorporate Facebook into your marketing mix. In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed September 28th program covered: