Helpful webinars detailing our marketing efforts, social media developments, and much more!

Completed & Recorded Webinars: 

Discover Boating 2013 Marketing Plans (Held April 3)

This all-industry webinar provides a look at the integrated marketing mix on tap for the busy boating months ahead–from digital advertising to social media to public relations.Join us and find out how you can get involved in the industry-wide movement to welcome more people to the water. Hosted by Carl Blackwell, Discover Boating president.

Learn more about:
- New advertising: digital and cinema
- Upgrades to the look and feel of DiscoverBoating.com
- Industry-wide boating event: Welcome to the Water on National Marina Day, June 8
- Promotional materials and web tools available to you at no charge
- Public relations: What’s on tap to put the boating lifestyle in the media spotlight this summer
- Marketing support for Marine Five Star Dealer Certification

To download the recording of this webinar, please click HERE.
Click HERE to download a PDF of the presentation slides.

Welcome to the Water on National Marina Day - How & Why to Get Involved (Held April 17)

This year's Welcome to the Water on National Marina Day events will be the first-ever industry-wide celebration of boating on Saturday, June 8. The entire boating industry will come together for a common purpose - to increase participation and interest in boating. Whether you’ve already decided to participate or are looking for more information to help you decide, download this brief, but informative, webinar to learn more. Find out about local events, how hosting one can benefit your business, plus ideas on how to collaborate with other businesses in your area to produce effective on-water events. For more event information, visit NationalMarinaDay.org.
To download the recording of this webinar, please click HERE.
Click HERE to download a PDF of the presentation slides.

Creating a YouTube Channel for Your Business

Did you know that over 4 Billion videos are viewed every day on YouTube.com? YouTube has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers.

New to YouTube? No worries. Josh Chiles talks about YouTube —from getting started to using YouTube to achieve your business goals in this webinar from July 11, 2012.

In just one hour, you'll learn:

• How big is YouTube? And why should I use it?
• How to create a YouTube channel and playlists?
• How to utilize videos available from Discover Boating?

To download the recording of this informative webinar, please click HERE

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers.

Using the New Discover Boating Lead System

The Discover Boating Lead System rolled out new enhancements, including an improved user interface; custom lead reports; ability to segment prospects by location, category; access to robust HTML email editor; and, comprehensive best practices guidelines. The platform is powered by FootSteps Channel Connect, ARI’s new manufacturer lead management solution.

Webinar Highlights:

• Tips for using the new Discover Boat Lead Management System >
• Best practices to convert leads to sales
• Email strategy – do’s and don’ts
• What’s included in the fulfillment package?
• Developing a phone contact strategy

To download the full webinar presentation addressing the Discover Boating Lead System for MANUFACTURERS, click HERE.

To download the full webinar presentation addressing the Discover Boating Lead System for DEALERS, click HERE.

Hosted by Bob McCann, Director of Education, at ARI, a 20-year sales education veteran and the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). As Director of Education at ARI, McCann has developed proven e-business sales processes to support the company's growing list of dealer and manufacturer clients in the marine, RV, powersports and outdoor power equipment industries.

Discover Boating Web Tools You Can Use (June 12)

Learn more about the Discover Boating web resources available to all industry stakeholders. Plus, get step-by-step instructions for how to add these tools to your company’s site and Facebook fan page. Take advantage of these easy and no cost ways to get involved in the industry’s nationwide effort to introduce more people to the boating lifestyle.

This 45-minute web presentation will highlight web tools you can add to your website and Facebook fan page:

• New! ‘Welcome to the Water – Movie Maker’ Facebook application
• Discover Boating videos: (Welcome to the Water, ‘Good Run’ short film, Boating Guy, 2012 spots)

Interactive resources: Loan Calculator, Cost Comparison Tool, Spousal Conversion Kit

To download the live recording of the webinar program, please click HERE

To access the slides from the presentation which outlines all the live website links for the related programs, please click HERE.

Also, check out the available Discover Boating web tools and resources that were featured in the webinar at http://www.growboating.org/toolkit/webcontent/default.aspx. Hosted by Armida Markarova, Vice President of Grow Boating, Inc. and Director of Interactive Marketing for NMMA. 
 

Discover Boating's 2012 Marketing Plan (U.S. & Canada)

Learn more about marketing plans for Discover Boating’s Welcome to the Water campaign in the U.S. and Canada this spring/summer, including ways all industry stakeholders can get involved in the movement.

This 45-minute web presentation highlighted:

How will you join the Welcome to the Water movement? This webinar provides information on Discover Boating web resources, tools, applications and benefits you can use to welcome your future customers to the water.

This webinar was hosted by Carl Blackwell, Grow Boating president, on May 16, 2012. For questions or more information, contact Carl Blackwell or Kelly Kaylor.

Please click here to download the recorded presentation.
Click here to check out online videos used in the campaign's 2012 digital advertising.

Thank you to all industry organizations and stakeholders who helped promote this industry-wide webinar!
 

Social Media Strategy: New Facebook Pages

Note: If you are having problems viewing the webinar files, you may need to install the GoToMeeting Codec files. Click here to download and install.

To download the Facebook Timeline webinar program, click HERE for the recording.

Facebook Timeline is more than just a visual transformation of the site—it’s a whole new way for users to interact with pages. With Facebook Timeline, businesses aren’t simply sharing content; they’re sharing their story. And ready or not, your page will automatically get the new layout and design on March 30.

Don’t wait! See what’s new and how to use the new design to your advantage. In just one hour you’ll learn about how Timeline will change your Facebook page and how to put it to work for your business. During the presentation we’ll cover the most important changes to Facebook business pages, including:

Social Media Marketing: Building your Facebook Page

Did you know that 65% of adults use Facebook? Or that 50% of Facebook users log on to the site daily?

Your Facebook page lets you reach individuals among the sites millions of users worldwide who are likely to be interested in your company. That’s great! But what happens next? How do you connect with—and even more important—keep fans? Well, as with any social interaction, you need to make a good first impression—you need to build a Facebook page that works.

In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed October 12th program covered:

This webinar was hosted by Josh Chiles of Engaged! on October 12, 2011.

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com.

To download the second of three Facebook webinar programs, click HERE for the recording and HERE for slides.

Social Media Marketing: Your Facebook Strategy 

Overwhelmed at the thought of jumping into social media marketing? Curious as to whether Facebook is right for your business? Looking for new ways to engage and excite your customers?

There's no denying that social media has emerged as a powerful marketing tool, which means Facebook, as social media's most popular site, is a force to be reckoned with. The first of three FREE social media webinars discussed the growing importance of social media and how to incorporate Facebook into your marketing mix. In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed September 28^th program covered:

This webinar was hosted by Josh Chiles of Engaged! on September 15, 2011

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com

To download the first of three Facebook webinar programs, please click HERE for recording and HERE for slides.

• Upgrades to DiscoverBoating.com and DiscoverBoating.ca
• New digital advertising
• Improvements to the Discover Boating Lead System
• Welcome to the Water promotional materials and tools
• Public relations efforts
• Design changes—see how your page will be updated and where everything is located
• New private messages—how they work and how to monitor them
• “Pinning”—what it is and how to use it
• New Admin Panel—what’s here and other areas from which to manage your site
• New “Star” a post—learn what it means to “Star” a post and why you should use this feature
• Changes to the landing page, tabs, links and profile picture
• The merging of Facbeook Page and Ad Guidelines 
• How to build relationships with your fans
• Posting viral content
• Developing promotions and contests
• How to acquire fans through Facebook advertising
• Facebook facts—who is using it, how much time they spend there and more
• Insight into the Facebook community—understanding users' mindset
• Why you need a Facebook presence and how it can benefit your bottom line
• How to build a Facebook landing page
• The difference between good and bad content
• What it means to "engage" users