Facts & Figures
The Statistics and Research department provides industry stakeholders with the latest boating industry forecasts, market data, research and trends.
Did you know ...
Recreational boating retail expenditures (new and pre-owned boats and engines, trailers, accessories and services including fuel, repair, storage, insurance, taxes) increased 10% in 2012 to $35.6 billion. The industry’s rising tide creates 338,526 marine industry jobs (manufacturing, dealers/wholesalers, services) at 34,833 marine industry businesses.
Retail sales of new power and sailboats increased 10.7 percent in 2012 to 163,245 boats, demonstrating a post-recession recovery for the industry. It’s not just new boats Americans are buying. There were an estimated 969,000 pre-owned boats (power, PWCs, and sail) sold in 2012, an increase of six percent from 2011.
Americans are taking to the water in record numbers: Of the 232.3 million adults in the US in 2012, 37.8%, or 88 million, participated in recreational boating at least once during the year. This is a six percent increase from 2011 and the largest number of US adults participating boating since NMMA began collecting the data in 1990.
Further insights ...
93% of the boats sold in the U.S. are made in the U.S.
95% of the boats on the water are 26 feet or less.
76% of boat owners have a household income less than $100,000.
Source: National Marine Manufacturers Association, 2012 Recreational Boating Statistical Abstract
Click here to view a detailed summary of NMMA's 2012 Recreational Boating Statistical Abstract.