Benefits of Marine Five Star Dealer Certification
"Certification helps sales by establishing trust. Certification is our report card on how we are doing. It's our check up and measurement of our improvement."
Customer Benefits
- A marine industry Consumer Bill of Rights
- Assurance of dealership’s commitment to excellence
- Raises service standards, improving overall boating experience
- Knowledge of what to expect from a marine dealer-
- Guaranteed opportunity to provide feedback and resolve issues
Dealership Benefits
- In a recent study 79% of respondents were more likely to purchase from a Certified Dealer
- Certified Dealers will receive direct access to Discover Boating Leads.
- Differentiates dealerships that support the Consumer Bill of Rights and attain certification from their competition
- Provides direct link to new boaters through Discover Boating
- Increases sales and profits
- Third-party consultation leads to more efficient and effective processes, resulting in lower operating costs
- Develops employees’ sense of professionalism and increases job satisfaction
- Improves consumer satisfaction and inspires long-term loyalty
1 Year of MRAA Membership for dealers new to the MFSDC program
Industry Benefits
- Enhances the image of the industry, increasing boating participation
- Reduces attrition caused by poor service
Important Documents and Links
