The restored assessments are projected to collect $4.5 million by the end of 2011 to fund the campaign. A preliminary Discover Boating marketing plan was approved by the Grow Boating Board in September, which had a topline focus on the following in 2011:

• Enhance DiscoverBoating.com content and mobile-readiness.
• Augment lead generation and nurturing systems to provide enriched consumer data to manufacturers and dealers.
• Boost reach of target consumers via mass, social, digital and search media.
• Heighten public relations support.
• Expand Marine Five Star Dealership Certification program.

The Grow Boating Engine Assessment implemented a surcharge on engines based on horsepower, effective January 1, 2010:

See the Engine Assessment Funding Model (Assessment Schedule)

See the Inflatables Funding Model (Assessment Schedule)

See the Sailboat Funding Model (Assessment Schedule)

See the Accessory Funding Model (Assessment Schedule)