Funding Models

 

The restored assessments are projected to collect $6.6 million by the end of FY 2013 (9/30/13) to fund the campaign. A preliminary Discover Boating marketing plan was approved by the Grow Boating Board in October, 2012 to include:
 

    - Enhance DiscoverBoating.com content and mobile-readiness
    - Significantly increase manufacturer referrals from DiscoverBoating.com to manufacturers websites

    - Augment lead generation and nurturing systems to provide enriched consumer data to  
      manufacturers and dealers
    - Boost reach of target consumers via mass, social, digital and search media.
    - Heighten public relations support.
    - Expand Marine Five Star Dealership Certification program.

See the Engine Assessment Funding Model (Assessment Schedule)

See the Inflatables Funding Model (Assessment Schedule)

See the Sailboat Funding Model (Assessment Schedule)

See the Accessory Funding Model (Assessment Schedule)