Mission

Promote the boating lifestyle and improve the boating experience to increase participation in boating and ultimately increase sales of marine products and services.

Increase boating participation

• Generate awareness and interest in the boating lifestyle through the Discover Boating campaign, an integrated marketing strategy grounded in sound research.

Enhance the experience for current boaters

• Enrich the consumer retail experience through Marine Five Star Dealer Certification.
• Improve product quality through NMMA Certification.

Bylaws

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