Accessory Funding Model
Join us as we welcome new boaters to the water!
Be part of the industry-led initiative to grow recreational boating.
Accessory Manufacturers Funding Model:
A rising tide lifts all boats … and, accessories for those boats. This is a voluntary means for accessory manufacturers to contribute and earn recognition as industry leaders. With a minimum contribution of 1/10th of 1% of marine sales or equal to your current NMMA membership dues level, you’re solidifying your commitment to this industry and enabling us to reach more consumers to help them get on the water.
Beyond having your Accessory Funding Model contributions directly fund the efforts to welcome people to the water, your participation will give you the opportunity to be part of the first-ever Welcome to the Water® coupon book; raising your profile
with a guaranteed audience of boaters. It’s an incredibly cost-effective way to reach highly qualified, motivated consumers—people who are actively seeking boating products and services. Additionally your company will also be listed in the Discover Boating Accessory Search Tool giving consumers an effective and efficient way to research the latest aftermarket products and to be re-directed to your website.
Welcome to the Water® coupon books will be distributed at:
- Boat shows—NMMA shows draw nearly one million people annually (www.boatshows.com
- Welcome to the Water Marina Days in which our goal is to reach 500 marinas. www.nationalmarinaday.org
- Discover Boating booths at NMMA Boat Shows. www.boatshows.com
- Up to 1400 yacht clubs.
Join the Movement! Pledge your support. Click here for more details!
More Boaters = More Boats = More Per Capita Spending on Accessories
Every business with a stake in recreational boating will benefit from the success of this campaign—and accessory manufacturers stand to gain the most immediate benefits from increased boating participation.
Aftermarket accessory sales correlate directly with boat ownership.We’re asking you to do what you do best—help us put the finishing touches on this new campaign. Just as accessories, whether OEM or aftermarket, are the extras that take a boat from good to great, from everyday to extraordinary, support from the accessory manufacturers is needed for Discover Boating to reach its potential and achieve its goals for the entire industry.If you would like to make a contribution or have any questions about the program and related DiscoverBoating.com accessory tool, please contact Freya Olsen: email@example.com or (312)946-6255 .