Accessory Funding Model
Join us as we welcome new boaters to the water!
Be part of the industry-led initiative to grow recreational boating.
Discover Boating has re-launched with a splash:
- New theme: “Welcome to the Water”
- Innovative ads and online tools for YOUR website
- Re-designed DiscoverBoating.com
- And, a New Way for you to join the movement
The Future is NOW!
This new initiative comes at a crucial time for recreational boating. As the U.S. economy works its way out of the 2008/2009 recession, we can sit back and hope for growth … OR, we can seize the opportunity to take the steps that will position the entire industry for growth.
More Boaters = More Boats = More Per Capita Spending on Accessories
Every business with a stake in recreational boating will benefit from the success of this campaign—and accessory manufacturers stand to gain the most immediate benefits from increased boating participation.
Aftermarket accessory sales correlate directly with boat ownership.
We’re asking you to do what you do best—help us put the finishing touches on this new campaign. Just as accessories, whether OEM or aftermarket, are the extras that take a boat from good to great, from everyday to extraordinary, support from the accessory manufacturers is needed for Discover Boating to reach its potential and achieve its goals for the entire industry.
Accessory Manufacturers Funding Model:
A rising tide lifts all boats … and, accessories for those boats. This is a voluntary means for accessory manufacturers to contribute and earn recognition as industry leaders. With a minimum contribution of 1/10th of 1% of marine sales or equal to your current NMMA membership dues level, you’re solidifying your commitment to this industry and enabling us to reach more consumers to help them get on the water.
