Grow Boating is a multi-faceted, industry-supported effort to promote recreational boating with a focus on three main program areas: Discover Boating (national marketing campaign), Marine Industry Dealership Certification (MIDC) and NMMA Certification.
This industry-wide initiative is designed to formulate and execute initiatives that promote the boating lifestyle and improve the boating experience that will ultimately increase participation in boating and lead to increases in sales of marine products and services.
We encourage you to use this site as a resource to help grow your marine business.
Grow Boating Results for 2009
With a reduction in the Grow Boating budget given the assessment redirection and decrease in engine sales, the Grow Boating team is pleased to announce results were better than expected this year. The Discover Boating marketing campaign continued to encourage participation in boating, keeping boating top of mind and helping to drive potential buyers to DiscoverBoating.com.
Investing in Grow Boating kept our industry focused on its commitment to the Discover Boating brand, Marine Industry Dealership Certification (MIDC), NMMA Boat & Trailer Certification and promotion of the boating lifestyle.
Discover Boating results in public relations, social media and interactive marketing illustrate the industry's return on investment:
- Improved DiscoverBoating.com (new content, better navigation, enhanced lead-generation).
- Nationwide media coverage promoting boating and affordable ways to get started.
- Successful social media campaign driving more potential customers to DiscoverBoating.com through Facebook, Twitter and the Boating Blog.
- Developments in certification, making the overall boating experience better for the boater.
Click here to access a more detailed report on 2009 Grow Boating efforts.
Grow Boating, Inc. is a not for profit corporation that has two members: National Marine Manufacturers Association and the Marine Retailers Association of America. Grow Boating, Inc. formally esablishes an entity that everyone can stand behind, regardless of their membership in any industry associations.
